What Is the Role of the Address Verification Service During a Checkout Process?

 The Address Verification Service is a useful tool offered by many credit card processing companies and issuing banks so as to block, detect, and prevent credit card fraud among merchants and consumers. By monitoring the customers' addresses, companies and banks can see which address was used for shopping from one store to another. In this way, they can detect possible fraudulent transactions that may affect their sales. The process helps the retailer in deciding whether a particular transaction should be approved or denied. This also helps the business owner to know which customer accounts may be dormant or underused, which will help in analyzing the business's financial performance.


An important feature of the Address Verification Service is that it provides the required information to the consumer before the payment is processed. The customer does not need to do anything manually. The AVS first looks for the MAC address, the ST address, the current IP address, and the last known location of the fraudster. Based on these data, the system compares the data with the supplied data. If all these data match, then the AVS has blocked the transaction. However, if the data do not match, then the transaction is allowed to go through.


The biggest advantage of the address verification service is that it prevents chargebacks from happening to the customer. When a customer verifies his or her address after paying for goods online, the retailer is in direct contact with him or her. The customer can ask for his or her product details again if he wants to. Thus, with the help of the address verification system, the customer can easily feel secure while making online purchases. Know more about address verification services.

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