What Is the Role of the Address Verification Service During a Checkout Process?

The Address Verification Service is a useful tool offered by many credit card processing companies and issuing banks so as to block, detect, and prevent credit card fraud among merchants and consumers. By monitoring the customers' addresses, companies and banks can see which address was used for shopping from one store to another. In this way, they can detect possible fraudulent transactions that may affect their sales. The process helps the retailer in deciding whether a particular transaction should be approved or denied. This also helps the business owner to know which customer accounts may be dormant or underused, which will help in analyzing the business's financial performance . An important feature of the Address Verification Service is that it provides the required information to the consumer before the payment is processed. The customer does not need to do anything manually. The AVS first looks for the MAC address, the ST address, the current IP address, and the last ...